TalkTalk Drops Tiscali Brand
Tiscali UK no longer exists. TalkTalk today rebranded Tiscali to TalkTalk.
TalkTalk bought Tiscali UK at a bargain price of £236 million last year after their original offer of £550m was rejected by Tiscali. This was just before the financial problems beset the country. This move made the largest residential broadband provider in the UK under the Carphone Warehouse umbrella, which also owns TalkTalk, AOL and Opal brands.
Charles Dunstone, CEO, Carphone Warehouse said, “We want to make it very clear that being part of TalkTalk is much more than just having a different logo on the top of your bill. For that reason we’ve reviewed all of the pricing tariffs and can say from today that if you’re with TalkTalk you’re getting the same value as your fellow customers. “For many of our customers this will mean a reduction in their monthly bills, others will see no change with the remainder getting a small increase. Any customer visiting our website can clearly see our tariffs. “We’ve gained a lot from the Tiscali acquisition, most notably TV and Portal expertise and some great people, but from today the brand name will disappear and our focus is on TalkTalk.”
This is both good and bad news for Tiscali customers. Some will see price reductions on their service, but others may see a price rise if they do not take the TalkTalk phone line rental service. ISP Plusnet noticed this and they are offering Tiscali customers a special 3 months free offer if they move to Plusnet by the end of January. Interested users should check where they stand in terms of a contract with Tiscali/TalkTalk, as early termination of the contract may incur charges.