Reduced Cost for BE Broadband
BE Broadband has reduced the price of their BE Value product from £13.50 to £7.50. This is now the least expensive ADSL2+ broadband service. It will not be subject to any traffic shaping, but does include a 40GB usage allowance. This is important for uploading photos and videos, which is becoming more and more important for users.
A 12 month contract is required, but is still a bargain at £90 per year. This is the company that received the Customer Service Award, exclusively rated by users, so their value services are still backed with excellent customer support.
Tom Williams, Head of Operations at BE said, “The trends we’re seeing are for no traffic management allowing more freedom and of course lower prices. Our members demand the freedom to prioritise and think for themselves, not have their broadband provider do it for them. We believe there a lot of customers that will leap at the chance to get a service that doesn’t slow down based on the content of their downloads but don’t use the internet enough to justify an unlimited product.”
BE ran a half-price offer which ended a few days ago. They consulted customers and decided that users prefer to have a fixed 40GB usage allowance with no traffic shaping, and this prompted the change. If a customer exceeds the 40GB, they will be contacted by BE to discuss their usage and then offered an upgrade, if appropriate.